⟵ Back to the journal
§ 04 — Tag

Digital Strategy

High-level thinking about a small business’s digital presence — why a website is foundational and what to prioritise first.

2 dispatches tagged “Digital Strategy”
The Website Grant Has Its First Winner: Peter Dooley
№ 01
⟶ Studio · 5 min read

The Website Grant Has Its First Winner: Peter Dooley

Every month webs.ie builds one small business a professional website for free. The first Website Grant went to Dublin journalist Peter Dooley — a 748-video editorial archive with searchable transcripts, now live at peterdooley.ie.

Read dispatch ⟶ 2026-07-21
7 Powerful Reasons Your Small Business Needs a Website Today
№ 02
⟶ Business · 9 min read

7 Powerful Reasons Your Small Business Needs a Website Today

In 2025, 97% of consumers search online before buying locally. A professional website increases credibility by 75%, enables 24/7 sales, reduces marketing costs by 60%, and delivers 200% ROI in year one.

Read dispatch ⟶ 2025-10-26