Dispatches on
AI & craft.
Field notes from the studio — what we're building, what's working, and what we've quietly stopped doing. Published monthly from Dublin.
What breaks if you doubled your customers tomorrow?
One question that finds the leaks in a small Irish business: missed calls, late quotes, Friday paperwork. Why the number comes before the build, three of our own clients as proof, and the €600 audit in plain English.
The Website Grant Has Its First Winner: Peter Dooley
Every month webs.ie builds one small business a professional website for free. The first Website Grant went to Dublin journalist Peter Dooley — a 748-video editorial archive with searchable transcripts, now live at peterdooley.ie.
AI Receptionist for Small Business: Cost & Two Real Demos
What an AI receptionist actually costs in euro, who it suits and who it doesn't — plus two demo calls from our own Dublin garage build. Honest numbers, no gloss.
How an AI Chat Assistant on Your Website Can Help Your Business Grow
How an AI chat assistant can answer customer questions instantly, understand your full site content, improve user experience, generate more leads, and help your business grow 24/7.
7 Powerful Reasons Your Small Business Needs a Website Today
Why a small business needs a website in 2025: credibility at first glance, being found in "near me" searches, selling outside opening hours, and what a site costs against traditional advertising.
How AI is Transforming Web Design in 2025
What AI actually changes in web design in 2025: automated code generation, personalisation, real-time content optimisation and predictive UX, plus where the limits still are.
AI Chatbot Integration Benefits: Turn Your Site Into a 24/7 Sales Machine
An AI chatbot answers your website’s repeat questions instantly, captures enquiries outside opening hours, and hands the serious prospects to a human. What one actually does, how to cost it with your own figures, and the mistakes to avoid.
